What is email marketing?
Email marketing is one of the most efficient and cost-effective ways to maintain and enhance customer relationships and deliver a measurable return on your marketing dollar, especially when you choose an email marketing service provider with the experience, ISP relationships, and product capabilities to effectively execute email campaigns, deliver your email, and measure your results.
Email Marketing is probably one of the effective ways to attract new customers by keeping in touch with existing ones and minimizing operating costs.
An E-mail Marketing campaign includes features like creating a relevant database for your target market via an internet search, writing effective mail messages to increase response rate & sending mails one-to-one bases, not in bulk mail style. The most recent surveys and our own experience show that Email Marketing is an integral part of a company’s marketing activities.
01. Here are some advantages of Email Marketing
- Email is opt-in marketing to a prospect’s personal space. Your message lands in the person’s Inbox.
- You don’t have to be a marketing genius to do it. Anyone can do it. It’s simple, you collect emails, make a list, and send them emails on a regular basis.
- The number of emails is growing.
- Email is way better for customer engagement, retention, and acquisition than you think!
- Email allows you to build customer and reseller loyalty, acquire new customers, do sales support actions, and cross-sell and up-sell.
- Email has a Return on Investment (ROI) higher than any other media (press, television, radio, direct marketing), according to the Direct Marketing Association research.
- Email allows you to monitor the email delivery result in real-time, knowing the number of recipients and who opened the message and clicked its links.
- Email is easy to use.
- Email is fast; a study by Inverse Network Technology shows that 91% of email messages get to their final destination in 5 minutes, 5% in 30 minutes, 1% in 60 minutes, and 3% in 12 hours.
2. Here are some Disadvantage of E-mail Marketing
- Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited bulk e-mail, also known as spam.
- Illicit e-mail marketing antedates legitimate e-mail marketing since on the early Internet it was not permitted to use the medium for commercial purposes. As a result, marketers attempting to establish themselves as legitimate businesses in e-mail marketing have had an uphill battle, hampered also by criminal spam operations billing themselves as legitimate.
- Due to the volume of spam e-mail on the Internet, spam filters are essential to most users. Some marketers report that legitimate commercial e-mails frequently get caught by filters, and hidden; however, it is somewhat less common for e-mail users to complain that spam filters block legitimate mail.
Top 10 email marketing for beginners
Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM, and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.
SendinBlue offers four plans including a free option. Plans offer varying feature availability and are based on subscriber count and come with a minimum monthly volume.
Free: Send up to 300/day
Lite:From $25/mo for 10k subscribers and up to $99/mo for 100k subscribers
Premium:From $65/mo for 20k subscribers and up to $599/mo for 1 million subscribers
Enterprise: Custom pricing and supports more than 1000k subscribers
02. Constant Contact
Constant Contact is one of the largest and fastest-growing email marketing services in the world. It is also the easiest to use and beginner-friendly email marketing service. You can easily manage your email lists, contacts, email templates, the marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ads integration, and powerful e-commerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate. Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Constant Contact has a 60-day free trial (no credit card required). After that their pricing starts as low as $20/month.
Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS. It includes pre-built automations for cart abandonment, welcome series, and transactional emails to help deliver streamlined buyer engagements.
Pricing / month
Plan pricing depends on how many contacts you have. If you have 500 contacts (the minimum number), the Standard Plan costs $16/month, and the Pro plan costs $99/month. The Enterprise plan has custom pricing.
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy-to-manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.ConvertKit offers email-based support and has an extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers. They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like a newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling.
It also includes more advanced features like conditional content, geotracking, managed deliverability, and multi-user editing. Geotracking shows you where your subscribers are from, and you also get managed deliverability, and multi-user editing (update multiple fields in an email with subscriber information).
Pricing starts at $9/month.
Keap is technically a customer relationship management service, but it has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms.
Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. The true power of this platform is its automation and CRM. These help you turn current customers into repeat customers, and they are easy to navigate.
Keap also integrates with your other favorite business tools and apps, making it a smart move for small eCommerce brands with a growing MarTech stack.
Keap offers a free trial. Pricing starts at $79/month.
AWeber is one of the oldest and most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation. Support options include live chat, phone support, email support, live webinars, and a vast library of how-toss and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan. Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to set up delivery times based on user’s timezones, and you can set up segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. When it comes to marketing automation features, the Mailchimp platform is quite limited when compared to other providers on our list such as HubSpot, Drip, or ConvertKit.
In recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
However, if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.
SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails. You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more.
You can automate your email marketing with a powerful rules-based interface based on user activity, audience segmentation, and more.
SendX offers a 14-day free trial. Pricing starts at $7.49 per month when paid annually.